Examining the Implementation Dynamics of Corporate Social Responsibility: A Case Study of the Pearl of Trawangan Hotel

Abstrak

The Corporate Social Responsibility (CSR) program at the Pearl of Trawangan Hotel. The primary aim is to delve into the intricacies of CSR execution within the hospitality sector, providing a nuanced understanding of its impact and effectiveness. Adopting a qualitative research approach, the study relies on in-depth interviews with key stakeholders, including management and employees. This methodology allows for a comprehensive exploration of individual perspectives and experiences related to the CSR initiatives. The analysis focuses on unraveling the qualitative aspects of the hotel's CSR policies, examining their alignment with industry standards through a narrative lens. The findings illuminate a predominantly positive perception of the CSR program among stakeholders, showcasing noteworthy impacts on the community and contributing to heightened employee morale. However, qualitative insights reveal challenges such as resource allocation and communication gaps. The ensuing discussion delves into the nuanced implications of these qualitative findings, highlighting the intrinsic value of effective CSR in shaping corporate reputation, fostering community relations, and enhancing employee engagement within the hotel industry. In summary, this qualitative research underscores the significance of well-executed CSR initiatives in the hospitality sector. Through an exploration of the challenges and successes inherent in the Pearl of Trawangan Hotel's CSR program, this study offers rich qualitative insights, contributing to a deeper comprehension of CSR's role in corporate strategy and societal impact within the hotel industry.

Keywords: Coorporate Social Responsibility, Hotel Sector, Sustainability